The sports magazine publishers, designers, editing team, and owners of “Sports Weekly” wish to revamp the look and design of their magazine, stemming from the front cover to the general layout, style, and colour scheme of the magazine. The Sports Weekly team has been running the magazine for two years in Australia and has had great success in selling copies in metropolitan areas of Australia.
The Sports Weekly team is now looking to increase the number of consumers and subscribers, and also to change the face of the magazine in order to make their product more marketable. The stakeholders of Sports Weekly wish to increase their revenue in order to release Sports Weekly around the globe in countries such as the USA and the UK, as well as to sell translated versions in other parts of the world such as Europe.
“Sports Weekly” stands well in the Australian market and is one of the best-selling magazines, standing up to competitors such as “Alpha Magazine” and “Men’s Fitness Magazine” as it offers in-depth previews and reviews of major sporting events around the world such as the UEFA Champions League, the NBA, the FIFA World Cup, the Olympic Games, and the four Grand Slams of Tennis, as well as exclusive weekly interviews with the world’s greatest sports-people, and reports on improvement of sports participation and sporting programs around the world.
The magazine targets sports fans of all ages, but is suited mostly for people who play sport themselves as there are many articles that discuss the correct dieting methods, fitness programs and techniques required to play sport, as well as regular updates on professional sporting events.
The message that the owners of Sports Weekly want to send across to consumers of the magazine is that all people can play sport and can be empowered through sport, and the new design should help to send across this informative message to engage readers and promote the magazine on a world-wide scale.
The owners of “Sports Weekly” want a simplistic but modern look for their magazine, following the pictographic style for their illustrations, which will be used on the front cover and throughout the magazine in articles. Their preferred colour-scheme would have no more than three colours, all of which complement each other and gives the magazine a solid look but does not draw the reader’s attention away from the magazine’s content.
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